You may have already heard about the Secret 7 project, but if not, here’s a few words from their website:
There is something about vinyl that transcends every format that has followed in its path. An integral reason for this is that it’s allure and functionality allows the listener to be absorbed by more than one of their senses.
Secret 7″ is a project which aims to rekindle some of the excitement for sleeve art in the digital era by exploring how a track would be interpreted by an array of brilliant artists.
In April the Idea Generation gallery in Shoreditch, London will exhibit around 700 unique seven-inch sleeves inspired by tracks from The Cure, Florence + The Machine, Bombay Bicycle Club, CSS, DJ Shadow, Noah & The Whale and Ben Howard. The exhibition has an added air of mystery as no-one will know who designed each sleeve, or which of our seven tracks is housed inside.
On the 21st April – Record Store Day – through to close on Sunday the exhibition is yours to own. Each of the one-of-a-kind heavyweight 7” records will be available to take home with you for a minimum donation to Teenage Cancer Trust of £40.
Every penny profited from the sale of these exclusive vinyl records is going to the charity.
I’ve contributed a piece to the project. The image was drawn directly onto the 7″ x 7″ cardboard sleeve, which was a fairly nerve-wracking experience when it came to inks…
Here’s a teeny tiny preview:
Obviously, I’m not allowed to say which band/track I picked or show much more of the artwork yet but the private view is next Tuesday (April 17th) and I think the records will be available to buy from the 18th by popping into the gallery. From a quick browse through all the other contributions I think it’s safe to say your £40 will be well spent if you pick one up.